The years of rumors have ended with a public statement that damaged Apple’s reputation immensely. Now that lawsuits are pouring in, the company says that they have the perfect solution – they’ve discounted their iPhone replacement batteries by around 60%, with price dropping from $79 to $29. But will the user base respond with forgiveness or largely take the apologetic bribe and continue on?
Lawsuits galore, even in Israel and France, class-action suits are piling up. A French organization called HOP, which in French stands for Stop Planned Obsolescence, filed legal complaints against Apple in Paris this week. It also filed complaints against Epson for similar reasons.
Bumpy roads ahead for Apple after they have confirmed slowing down old iPhones purposely and covertly without customers’ knowledge or consent. The reason cited was ageing batteries that required throttling of hardware components to extend their life.
In a message posted to Apple’s website today, the company formally apologized to customers while explaining how iPhone batteries age, what Apple has already done to prevent unexpected device shutdowns, and what the company will do to address customer concerns.
We know that some of you feel Apple has let you down. We apologize
“There’s been a lot of misunderstanding about this issue, so we would like to clarify and let you know about some changes we’re making. First and foremost, we have never—and would never—do anything to intentionally shorten the life of any Apple product, or degrade the user experience to drive customer upgrades.”
The biggest change is that Apple will lower the cost of out-of-warranty battery replacements for iPhone 6 models and later from $79 to $29 – a discount or a bribe to save reputation? We’ll let you decide.
The battery discount program will start in late January and will be available worldwide through December 2018.
The company will also add new OS features that give customers “more visibility into the health of their iPhone’s battery.”
These features will come to iPhones through an iOS software update sometime in early 2018.
Apple may be able to boost the trust of some iPhone users with this battery replacement price reduction. However, it may frustrate those who have an iPhone model not covered by the program.
Some customers, though, have already been frustrated enough by Apple’s practices to take the company to court. The idea that Apple slowed down the performance of older iPhone models has been swirling for at least a year, and some customers have proposed class-action lawsuits against the company for allegedly hiding this practice.
Those lawsuits also claim that customers looking to get their smartphone batteries replaced were encouraged to buy a new iPhone.
It’s important to note that Apple’s newest message doesn’t say it will stop slowing down the performance of old iPhones.